Women are not saving enough for retirement and this has become a normalized behavior that puts them at an 80% higher risk of living in poverty in retirement compared to men. This is due to systemic and cultural barriers. We teamed up with AARP and the Ad Council to change the narrative around retirement savings for women. Our goal was to shift the perception of retirement savings from something that is daunting to something that women aspire to achieve by providing solutions and options that make saving for retirement desirable.