As the lead designer on Press, my team and I were tasked with repositioning our existing product to focus on men’s health. We recognized that the industry often relies on surface-level messaging, and we wanted to connect more deeply with men who prioritize taking charge of their minds and bodies. To achieve this goal, we overhauled the logo, brand standards and elements, marketing materials, and packaging to establish Press as an elevated brand that offers fast-acting THC tablets to help users optimize their bodies. Our approach is centered around the belief that every individual’s body is unique, and we don’t presume to tell you what your body needs. Instead, we offer a range of high-quality options to help you find the relief you need. With Press, you don’t just get a product – you get a partner in your quest for optimal health and wellness.